Mastercard
Travel Campaign
Mastercard
Travel Campaign
Mastercard
Travel Campaign
Challenge
Challenge
The brief was to create a OOH and digital ads key visuals for Mastercard 2025 travel campaign. The campaign should show the promos from different merchants in the context of "pre-arrival" moment while keeping the focus on "priceless" story. It means the story should emphasize on human connection and contain unexpected twist.
The brief was to create a OOH and digital ads key visuals for Mastercard 2025 travel campaign. The campaign should show the promos from different merchants in the context of "pre-arrival" moment while keeping the focus on "priceless" story. It means the story should emphasize on human connection and contain unexpected twist.
Solution
Solution
Priceless is something we can't quantify. So we brought it to life into simple and relatable moments that is beyond the price yet still connect with different audience profiles.
Priceless is something we can't quantify. So we brought it to life into simple and relatable moments that is beyond the price yet still connect with different audience profiles.
Qatar Airways
Planning for a trip with your kid? Expected.
Seeing your kid's excitement while planning for her first trip? Priceless.
Planning for a trip with your kid? Expected.
Seeing your kid's excitement while planning for her first trip? Priceless.
Klook
Going for an adventure with your family? Expected.
Having an adventure that becomes an everlasting story? Priceless.
Going for an adventure with your family? Expected.
Having an adventure that becomes
an everlasting story? Priceless.
Garuda Indonesia
Going for a solo trip? Expected.
Unexpectedly finding your soulmate before the flight? Priceless.
Going for a solo trip? Expected.
Unexpectedly finding your soulmate before the flight? Priceless.
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya
Graphic Designers: Asyera Harahap & Vhiony Ricci
DI Artist: Ibay
Copywriter: Yori Rizki
FA Artists: Prama Esa & Asep
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya
Graphic Designers: Asyera Harahap & Vhiony Ricci
DI Artist: Ibay
Copywriter: Yori Rizki
FA Artists: Prama Esa & Asep