Dji Sam Soe

Biar Mahakarya
yang Bicara

Dji Sam Soe

Biar Mahakarya
yang Bicara

Dji Sam Soe

Biar Mahakarya
yang Bicara

Challenge

Challenge

The aim was to make people switch to Dji Sam Soe by encouraging customers to chase perfection that no other cigarettes brand can offer. I was the part of the team who handled the Dji Sam Soe Core category.

The aim was to make people switch to Dji Sam Soe by encouraging customers to chase perfection that no other cigarettes brand can offer. I was the part of the team who handled the Dji Sam Soe Core category.

Solution

Solution

Aligning with the DSS Core value that offers true perfection, we created "Biar Mahakarya yang Bicara" (Let The Masterpiece Speaks) to inspire people to create masterpiece that’s truly making an impact for the society and let it speaks for them. My role was to search for the creative context of the true "masterpiece" and portray it into thematic key visual series.

Aligning with the DSS Core value that offers true perfection, we created "Biar Mahakarya yang Bicara" (Let The Masterpiece Speaks) to inspire people to create masterpiece that’s truly making an impact for the society and let it speaks for them. My role was to search for the creative context of the true "masterpiece" and portray it into thematic key visual series.

The process was very challenging for me because it was my first time involved in a big pitch and the standard for the visuals was much higher than what I usually did on my daily jobs and I had to built the visuals from scratch without AI. Eventhough we didn't win the pitch, I learned a lot.

The Team

Chief Creative Officer: Dami Sidharta

Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya
Copywriter: Putu Santy

The Team

Chief Creative Officer: Dami Sidharta

Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya
Copywriter: Putu Santy

gabriela natasya

©2025

CONTACT ME

gabriela natasya

©2025

CONTACT ME

gabriela natasya

©2025

CONTACT ME

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