Erha Acneact
Jerawat +62
Jerawat +62
Challenge
Challenge
Erha wanted to boost the awareness of Erha Acneact new branding and filtrate the young market. The challenge was to stand out among the battle of local brands that put forward famous faces to promote glowing promise. Meanwhile, what acne fighters wanted was product efficacy and credibility because skincare is a matter of what suits our skin best.
Erha wanted to boost the awareness of Erha Acneact new branding and filtrate the young market. The challenge was to stand out among the battle of local brands that put forward famous faces to promote glowing promise. Meanwhile, what acne fighters wanted was product efficacy and credibility because skincare is a matter of what suits our skin best.
Solution
Solution
We decided to bring out the relevance of Indonesian acne problems by defining Indonesian Acne problems with Jerawat +62 because only in Indonesia we have 1001 names for acne—jerawat batu, jerawat puber, jerawat masker, jerawat helm, jerawat poni, jerawat kangen, you name it—and we show Erha Acneact as the only effective solution to solve Indonesian acne. Our team didn't win the pitch, but I enjoyed the process, and I am proud of the idea.
We decided to bring out the relevance of Indonesian acne problems by defining Indonesian Acne problems with Jerawat +62 because only in Indonesia we have 1001 names for acne—jerawat batu, jerawat puber, jerawat masker, jerawat helm, jerawat poni, jerawat kangen, you name it—and we show Erha Acneact as the only effective solution to solve Indonesian acne. Our team didn't win the pitch, but I enjoyed the process, and I am proud of the idea.
Meet the mascot: Spot
Meet the mascot: Spot
Meet the mascot: Spot
To make the campaign more approachable and relatable to the youngsters, we visualize those acnes into a cute mascot that will be utilized to all the campaign channels. I proposed the sketch of the chosen design for the mascot and then we developed it into several poses.
To make the campaign more approachable and relatable to the youngsters, we visualize those acnes into a cute mascot that will be utilized to all the campaign channels. I proposed the sketch of the chosen design for the mascot and then we developed it into several poses.
To make the campaign more approachable and relatable to the youngsters, we visualize those acnes into a cute mascot that will be utilized to all the campaign channels. I proposed the sketch of the chosen design for the mascot and then we developed it into several poses.
Jerawat bucin
Jerawat bucin
Jerawat bucin
Jerawat helm
Jerawat helm
Jerawat helm
Jerawat poni
Jerawat poni
Jerawat poni
Then we injected the mascots into key visual series.
Then we injected the mascots into key visual series.
I also created product KV series that highlight the efficacy of the products.
I also created product KV series that highlight the efficacy of the products.
I also created product KV series that highlight the efficacy of the products.
The Team
Chief Creative Officer: Dami Sidharta
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Juan Sebastian
3D Artist: Adie Prasetya (Didot)
The Team
Chief Creative Officer: Dami Sidharta
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Juan Sebastian
3D Artist: Adie Prasetya (Didot)