Buttonscarves

Forestis Series

Challenge

The brand wanted to introduce scarves collection inspired by the tropical plants of Indonesia through a visual narrative that feels both magical and elegant.

Solution

The collection is unveiled through an enchanting story of a magical forest, where the audience is guided on a journey of discovery to encounter each piece. In this project, I built the art direction and storyboard, directed the shoot and supervised the post-production.

Teaser

The campaign started with a teaser revealing a magical flower from one of the scarves pattern as a main element in the campaign.

Main Video

The story unfolds with the encounter of a magical forest creature and a flower that guides her on a journey of discovery.

Photos

The photos are created to feel magical yet stylish and elegant while bringing the scarves' pattern into the spotlight.

The Team

Creative Director: Niccolas
Creative Group Head: Stella Maris Mauretha
Creative Lead: Gabriela Natasya
Videographer: Irvan Fidarianto & Moses
Photographer: Zainun Nashori Ashar
Stylist: Gunawan Putra & Deninta Ardelya
MUA: Alida Fatima
Producer: Nurfaizi Ramadhan
Post Production Lead: Nadya Shabrina

Video Editor: Zidan Rizieq
Colorist: Calvin Hutagalung
Online Editor: Kiki

The Team

Video Editor: Zidan Rizieq
Colorist: Calvin Hutagalung
Online Editor: Kiki

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