Amar Bank
AMAN dengan AMAR
AMAN dengan AMAR
AMAN dengan AMAR
Challenge
Challenge
During 2024 election, every conversations were all about the candidates and all media were covered by political campaigns. But, Amar Bank, aiming to be the safest digital bank in Indonesia, needed a spotlight.
During 2024 election, every conversations were all about the candidates and all media were covered by political campaigns. But, Amar Bank, aiming to be the safest digital bank in Indonesia, needed a spotlight.
Solution
Solution
We joined the election game by creating "Bang Amar," a fictional candidate for financial security. We used election campaign-style posters and video ads to promote Amar Bank's safety features.
We joined the election game by creating "Bang Amar," a fictional candidate for financial security. We used election campaign-style posters and video ads to promote Amar Bank's safety features.
First Round
We started the journey by releasing a campaign video of Bang Amar, impersonating how the election candidates talk while promoting the promises of Amar Bank's safety features.
We started the journey by releasing a campaign video of Bang Amar, impersonating how the election candidates talk while promoting the promises of Amar Bank's safety features.
Then we released a series of campaign posters and billboards.
Then we released a series of campaign posters and billboards.
Second Round
We spread our campaign through billboards, social media, and even election quickcount website.
But, after the election is over, we keep our game by releasing our winning announcement video and final KV.
We spread our campaign through billboards, social media, and even election quickcount website.
But, after the election is over, we keep our game by releasing our winning announcement video and final KV.
I decided to create a brighter tone on the second KV to portray the winning euphoria.
I decided to create a brighter tone on the second KV to portray the winning euphoria.
Here is the recap of the overall campaign.
Here is the recap of the overall campaign.
The Team
Moonfolks
Associate Creative Director: Yunendra Adiputra
Art Director: Gabriela Natasya
Copywriter: Putu Santy
Producer: Idham Utama
Integration: Ayya Athias & Tamara Wulandari
Inkterval
Director: Pulung Atmoko
HIRA Imaji
Photographer: Arza Nursatya
Producer: Yudhi Budiman
Asst. Photographer: Ester Setiawan
DI Artist: Andrea Marpaung
MUA: Liza Adilah
Art & Crew: Soleh, Ryan, Wahyu Nugeroho
The Team
Moonfolks
Associate Creative Director: Yunendra Adiputra
Art Director: Gabriela Natasya
Copywriter: Putu Santy
Producer: Idham Utama
Integration: Ayya Athias & Tamara Wulandari
Inkterval
Director: Pulung Atmoko
HIRA Imaji
Photographer: Arza Nursatya
Producer: Yudhi Budiman
Asst. Photographer: Ester Setiawan
DI Artist: Andrea Marpaung
MUA: Liza Adilah
Art & Crew: Soleh, Ryan, Wahyu Nugeroho
The Team
Moonfolks
Associate Creative Director: Yunendra Adiputra
Art Director: Gabriela Natasya
Copywriter: Putu Santy
Producer: Idham Utama
Integration: Ayya Athias & Tamara Wulandari
Inkterval
Director: Pulung Atmoko
HIRA Imaji
Photographer: Arza Nursatya
Producer: Yudhi Budiman
Asst. Photographer: Ester Setiawan
DI Artist: Andrea Marpaung
MUA: Liza Adilah
Art & Crew: Soleh, Ryan, Wahyu Nugeroho