Biostime
Selamat Hari Ibu
Challenge
Challenge
Technological improvement in this era has surprisingly allowed children to grow at an unexpected pace. Most of them are smart and have high aspirations for their future despite their young age. Biostime (now HealthyWay), as a nutrition brand for the advanced generation, aims to highlight mother's role that is irreplacable despite technological advancement.
Technological improvement in this era has surprisingly allowed children to grow at an unexpected pace. Most of them are smart and have high aspirations for their future despite their young age. Biostime (now HealthyWay), as a nutrition brand for the advanced generation, aims to highlight mother's role that is irreplacable despite technological advancement.
Solution
Solution
We created a story of different kids with big dreams for the future and highlighting how their mothers are the number one supporters who help make those futures possible.
We created a story of different kids with big dreams for the future and highlighting how their mothers are the number one supporters who help make those futures possible.
I collaborated with fellow art director in the planning and brainstorming process, and we were both in charge for the entire production.
I collaborated with fellow art director in the planning and brainstorming process, and we were both in charge for the entire production.
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna