Bodrexin
Terima Kasih Ibu
Challenge
Challenge
The brand wanted to create a digital video to celebrate mother's day but also highlighting the product role without making it to be another typical pharmaceutical ads that lack emotion.
The brand wanted to create a digital video to celebrate mother's day but also highlighting the product role without making it to be another typical pharmaceutical ads that lack emotion.
Solution
Solution
In order to make it touching and genuine, we built the story from kids' POV as a gratitude to every mother for their endless care, no matter the situation.
In order to make it touching and genuine, we built the story from kids' POV as a gratitude to every mother for their endless care, no matter the situation.
Sadly, I couldn't attend the production day due to COVID-19. However, I was involved in the story development process, pre-production, and post-production.
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna
The Team
Creative Group Head: Kevin Cassya
Art Director: Gabriela Natasya & Steven Liao
Copywriter: Putu Santy
Production House: Rentjana
Director: Ashief Husna